Sales Enablement and Technical Certification That Scales with Your Team

Onboard new reps in days, not months, and certify engineers on technical products without a dedicated enablement team. Discovery calls, demos, objection handling, and technical certifications with AI trained on your own ERP manuals, API docs, and internal wikis. For companies with established corporate universities: we integrate with the existing LMS, we do not replace it.

40%

Reduction in new rep ramp-up time

28%

Win rate uplift after continuous training

50 to 200

Pilot users before scaling

23

Languages supported natively

50+

Engagement badges

Real challenges

What blocks training today

What we hear from training leaders in real conversations. No fluff.

Corporate universities with 10+ years of LMS demand integration, not replacement

Established tech companies have run corporate universities for over a decade, with Cornerstone, SAP SuccessFactors, Workday Learning, or proprietary LMS at the center. Replacing that infrastructure is out of the question. Roleplays positions itself as a conversational practice layer on top of the existing LMS: the learner takes the theoretical course in the LMS, is redirected to Roleplays for simulated practice, and returns with the score and certificate recorded in the LMS via SCORM/xAPI. We integrate, we do not replace.

Internal technical certifications need AI trained on product manuals

ERP companies, API platforms, DevOps tools, and vertical systems need to certify engineers, implementation consultants, and partners on the technical details of the product. That requires AI with deep knowledge of ERP manuals, API docs, internal wikis, and configuration flows. In Roleplays, you upload all this documentation to the company media library, and the AI uses that corpus as the evaluation base. The result: scalable technical certification without depending on a human instructor with product knowledge.

Pilot with 50 to 200 users before scaling to thousands

Entry into large tech companies invariably follows the pattern: controlled pilot with 50 to 200 users, measurable proof of value, then scale-out to thousands. Roleplays is calibrated for that journey. The typical 60-day pilot delivers metrics on ramp-up time, win rate, internal NPS, and completion rate, with pre-Roleplays baseline for comparison. At scale, the same company workspace supports tens of thousands of users with no reconfiguration.

Two distinct goals: commercial enablement and technical certification

The same company workspace needs to serve commercial roles (SDRs, AEs, CSMs training discovery, demo, objection handling) and technical teams (sales engineers in technical whiteboarding, consultants in product certification, partners in onboarding). Different languages, criteria, and managers. Roleplays separates these two worlds via permission sets and parallel tracks, with dashboards consolidated by goal, serving both audiences on the same platform.

Customer Success must practice discovery and objection handling without burning real accounts

Customer Success teams in B2B SaaS must master discovery in renewal, objection handling in expansion, demonstration of new features, and running QBRs (Quarterly Business Reviews). Learning those skills by losing real accounts is expensive. In Roleplays, CSMs train on scenarios specific to the customer lifecycle, with the AI customer playing real personas from the base (frustrated CIO, skeptical financial buyer, freshly-promoted champion).

Sales engineers need technical whiteboarding and depth, not pitch

The sales engineering team lives on a difficult frontier: needs technical depth to answer CTOs and architects, but also needs to influence the purchase decision. Standard sales training does not cover this. Roleplays offers SE-specific scenarios: architecture whiteboarding, deep-dive on integration, named competitive comparison, POC design. The AI plays the skeptical architect and forces real depth.

Startups crossing into enterprise have no enablement team

Startups growing from PMF to enterprise face a hard window: the sales team doubles in size, but they still do not have a dedicated Sales Enablement team. The Head of Sales or CRO runs onboarding "à la carte", with no standardization. Roleplays fills this gap: you create the templates once (discovery, demo, objections, competitive handling) and each new rep enters the track automatically, with no dependency on manager time.

New reps take 6 to 9 months to hit quota, and the cost is huge

According to Bridge Group, average ramp-up time for an SDR in SaaS is 4.1 months and for an enterprise AE is 9 months. With an average OTE of R$ 300K, each unproductive month represents tens of thousands in cost with no return. Companies with more than 50 reps lose millions per quarter during ramp-up.

Inconsistent discovery calls drain the pipeline

Gong research shows that the top 10% of reps ask 2.4x more discovery questions than the average. Without standardization, your pipeline fills with unqualified opportunities, contributing to the average 47% forecast miss rate reported by CSO Insights.

Constant product launches invalidate training

SaaS companies launch new features every 2 to 4 weeks on average. Each release requires reps to update pitch, demo, and positioning. According to Forrester, 87% of traditional training content is forgotten within 30 days without continuous practical reinforcement.

Objections are learned by losing R$ 100K+ deals

Reps learn to handle "your competitor does this better" or "we have no budget right now" by losing the deal first. With an enterprise average ticket of R$ 80K to R$ 200K, each opportunity lost to unpreparedness represents a real and measurable cost in your pipeline.

Channel partner certification does not scale

Companies with partner programs need to train and certify dozens to hundreds of partners on multiple products. Manual live role-play processes consume 15 to 20 hours per partner and do not guarantee certification quality consistency.

Top performer knowledge stays locked in one person

According to Salesforce State of Sales, only 28% of reps consistently hit quota. The discovery, negotiation, and closing techniques of your best AEs stay in their heads. Without a system to capture and replicate those practices, the team performance gap persists.

How Roleplays solves it

For every pain, a concrete answer

Segment-specific features mapped to each pain point above.

01

Integration with existing LMS via SCORM/xAPI

Roleplays connects to Cornerstone, SAP SuccessFactors, Workday Learning, Moodle, and proprietary LMS via SCORM 1.2/2004 and xAPI (Tin Can). Standard flow: the learner takes the theoretical course in the LMS, is redirected to Roleplays for the practical part, and returns with synced score and certificate. SSO via SAML 2.0 / OIDC. For corporate universities with 10+ years of LMS investment, we are the conversational practice layer, not the replacement.

02

Technical certification trained on your manuals and docs

Upload ERP manuals, API docs, internal wikis, and configuration flows to the company media library. The AI uses this corpus as the evaluation base in technical certification scenarios: module configuration, troubleshooting, API integration, architecture design. Engineers, implementation consultants, and partners certify against your real product, not generic documentation.

03

60-day pilot with baseline and clear metrics

The typical tech-company adoption journey starts with a 50 to 200-user pilot for 60 days. We define a pre-Roleplays baseline (average ramp-up time, win rate, internal NPS, completion rate) and measure the difference at the end. In every pilot we run, customer success follows up weekly. Success metrics adjusted by use case (commercial vs. technical).

04

Parallel tracks: commercial and technical in the same company workspace

The same Roleplays workspace serves SDRs and AEs in discovery and demos, CSMs in renewal and expansion, sales engineers in technical whiteboarding, and implementation consultants in product certification. Each track has its templates, personas, criteria, and managers. Dashboards consolidated by goal (commercial vs. technical). Permission sets control who sees what.

05

Customer Success scenarios: renewal, expansion, QBR

CSMs train on customer lifecycle-specific scenarios: discovery in renewal (customer re-evaluating), objection handling in expansion (skeptical CFO), feature demonstration to champion, running QBRs with CIO. Personas calibrated to reflect the real customer base: new champion, frustrated executive sponsor, financial buyer questioning ROI.

06

Sales Engineering scenarios: whiteboarding and deep-dive

SEs train on specific technical scenarios: architecture whiteboarding with CTO, deep-dive on API integration, named technical comparison with competitors ("vs. Snowflake, vs. Databricks, vs. our custom build"), collaborative POC design. The AI plays the experienced skeptical architect and forces real technical depth, not just commercial pitch.

07

Discovery call simulation with configurable frameworks

AI prospects with configurable ICPs, pain points, buying signals, and resistance levels. Reps practice BANT, MEDDPICC, SPICED, or your custom framework. The AI adapts responses in real time based on rep questions.

08

Product demo practice with technical objections

Simulate demo scenarios where the AI prospect asks about specific features, integrations, architecture, security, and runs detailed competitive comparisons. Includes technical personas (CTO, VP Engineering) and business personas (CFO, VP Ops).

09

Objection handling drills by category

Pre-built scenarios for the top 20 objections organized by type: price/budget, competition, timing, authority, inertia. Each scenario has progressive difficulty levels, from receptive prospect to fully hostile.

10

Adaptive remediation for the exact competency missed

When a rep scores below the bar on a criterion (weak discovery questions, shallow pain mapping, fumbled objection), the platform auto-generates a follow-up roleplay targeting that exact competency. A "redo" creates a new attempt linked to the previous one, so reps can drill the same difficult moment repeatedly until the score holds.

11

Channel partner certification paths

Build certification programs for partners with required scenarios, minimum scores, and completion tracking. Partners access a dedicated white-label portal. Ideal for scaling from 10 to 500+ certified partners.

12

Media Library for best-practice capture

Upload recordings from your best reps via the Media Library. The AI analyzes success patterns (discovery questions, reframe techniques, closes) and generates training scenarios replicating those practices for the whole team.

13

Competitive battlecard training

Simulate scenarios where prospects mention specific competitors by name. Train reps on positioning, technical differentiation, reverse FUD, and win-back strategies. Update scenarios quickly when competitors launch new features.

14

Voice simulations for realistic practice (video coming soon)

Beyond text, reps practice with real-time voice simulations powered by real-time voice infrastructure, replicating the real call experience. Train voice tone, speech pace, and strategic pauses (video simulation, for body language in live demos, is on the roadmap, coming soon).

15

Gamification with 50+ badges and leaderboards

Engagement system with more than 50 unlockable badges, proficiency levels, team leaderboards, and weekly challenges. Reps compete with each other and track their evolution. Companies report 3x more practice sessions when gamification is active.

16

Native support for 23 languages for global teams

Globally distributed teams train in the target-market language. Reps in Brazil practice in Portuguese, the EMEA team in English, French, or German, all on the same platform, with AI evaluation calibrated per language.

17

AI-powered coaching insights for managers

Every session is scored per criterion from 0 to 100, each score backed by a verbatim quote from the transcript as evidence, and the report returns strengths, gaps, and recommendations. The dashboard shows exactly where each rep struggles (discovery, demo, objections, closing, negotiation) with per-competency scores and evolution trends. Managers can drill into any scored transcript.

See a real session

One conversation.
One rubric.

An example roleplay in this context. Each turn is scored against your tenant competency framework.

Scenario

Discovery call with a VP of Operations at a 2,000-employee company evaluating 3 vendors. She has 15 minutes on the calendar and low tolerance for generic pitches. The rep must qualify using MEDDPICC, identify the compelling event, and map the decision process.

Rubric criteria

Discovery technique (MEDDPICC)Compelling event identificationDecision process mappingActive listening and paraphrasingMetrics-based value articulationCompetitive positioningSecured next steps
FM

Fernanda Machado

VP of Operations, enterprise prospect (2,000 employees)

in session
Hi, how are you? I will be direct: I have 15 minutes until my next meeting. We are currently evaluating three solutions, I have already seen demos of two. Tell me in practical terms, what differentiates you from the alternatives I am already evaluating?
Thank you for your time, Fernanda. I understand time is short and I want to make the most of it. Before talking about our product, I need to understand your context: what is motivating this evaluation now? Was there a specific event that accelerated the search for a solution?
Look, our sales training today is a mess. We onboarded 200 people last quarter and it took 4 months for them to become minimally productive. The board looked at the numbers and set as strategic priority cutting that time in half by Q3. On top of that, our win rate dropped from 32% to 24% in the last two quarters and we need to reverse that.
Four months of ramp-up with 200 new hires and a win rate dropping to 24%, those are two serious problems. Just to understand the magnitude: do you have an estimate of how much that ramp-up delay and win rate decline are costing in lost revenue per quarter? And who else besides you is involved in the final decision?
Our RevOps team estimated something around R$ 10 million in delayed revenue per quarter just from ramp-up. On win rate we still do not have the exact number. The final decision goes through me, the VP of Sales, and the CFO, who will want to see a solid business case with payback in less than 6 months. Speaking of that, I need to understand your pricing model before building this business case. How does it work?
Type your reply...

Compliance & framework

Evidence that survives audit

Every session generates exportable evidence with timestamps and per-criterion scores. Audit ready.

SOC 2

A dedicated database per company, encrypted data at rest and in transit, access controls and audit logging.

GDPR

Data processing compliant with European privacy regulations for multinational tech companies.

LGPD

Brazilian data protection law compliance with consent management and data subject rights.

ISO 27001

Information security management aligned with ISO 27001 best practices.

FAQ

Frequently asked questions

Questions that come up in almost every first conversation.

How do you integrate with our existing corporate LMS?
Roleplays connects to Cornerstone, SAP SuccessFactors, Workday Learning, Moodle, and proprietary LMS via SCORM 1.2/2004 and xAPI (Tin Can), plus SSO via SAML 2.0 or OIDC. Standard flow: the learner takes the theoretical course in the LMS, is redirected to Roleplays for the practical part, and returns with synced score and certificate. For corporate universities with 10+ years of LMS investment, we position the integration as a conversational practice layer on top of what you already have. We do not ask for replacement.
Can you train the AI on our internal manuals and technical docs?
Yes, that is the foundation of our technical certification use case. Upload ERP manuals, API docs, internal wikis, configuration flows, operational runbooks to the company media library. The AI uses this corpus as the evaluation base in scenarios: module configuration, troubleshooting, API integration, architecture design. Engineers, implementation consultants, and partners certify against your real product, not against generic market documentation.
How does the pilot work before scaling?
The typical tech adoption journey is a 50 to 200-user pilot for 60 days, before scaling to thousands. We define a pre-Roleplays baseline (average ramp-up time, win rate, internal NPS, completion rate), run the pilot with weekly customer success, and measure the difference at the end. With clear metrics, the decision to scale is objective.
Does the same company workspace serve commercial and technical teams?
Yes. SDRs and AEs train discovery, demos, and objection handling. CSMs train renewal, expansion, and QBR. Sales engineers train technical whiteboarding and architecture deep-dive. Implementation consultants and partners certify on product. Each track has its templates, personas, criteria, and managers. permission sets control who sees what. Dashboards consolidated by goal (commercial vs. technical) deliver separate metrics.
Does it serve Customer Success and Sales Engineering, or only sales?
It serves all three. Customer Success trains customer lifecycle scenarios: discovery in renewal, expansion objections, feature demonstration to champion, QBR with CIO. Sales Engineering trains technical scenarios: architecture whiteboarding with CTO, integration deep-dive, named competitive comparison, POC design. Sales trains discovery, demo, and objection handling. All in the same company workspace.
Does it work for startups that do not yet have an enablement team?
Yes, that is one of the scenarios where we generate the most value. Startups growing from PMF to enterprise double the sales team before having a dedicated Sales Enablement team. Roleplays fills this gap: you create the templates once (discovery, demo, objections, competitive handling) and each new rep enters the track automatically, with no dependency on Head of Sales or CRO time. Standardized ramp-up from day one.
How quickly can new reps start training?
Within hours of setup. Create a template from your sales playbook (or use our pre-built SaaS templates, including MEDDPICC discovery, product demos, and objection handling), assign it to the new rep, and they can start practicing immediately. No need to coordinate a training room or manager schedules.
Can we integrate with our CRM?
Yes. Roleplays offers integrations via API and webhooks. Training completion, per-competency scores, and certifications can be synced with Salesforce, HubSpot, or your CRM via our API. Enterprise plans include dedicated integration support and SSO via SAML/OIDC.
How does this work for multiple products?
Create separate training tracks per product with specific personas, scenarios, and evaluation criteria. Reps can be assigned to multiple tracks simultaneously, and managers track progress across all products on a unified dashboard. Ideal for companies with a 3+ product portfolio.
Can we train channel partners at scale?
Yes. Create certification paths with required scenarios and minimum passing scores. Partners access their own portal with custom branding, complete training at their own pace, and you track certification status in real time from your admin dashboard.
What about reps who are already experienced?
Use advanced difficulty levels and competitive scenarios that challenge even senior reps. AI prospects in advanced mode raise more complex objections, demand detailed ROI, and simulate buying committees. The gamification system with 50+ badges, leaderboards, and weekly challenges keeps experienced reps engaged.
What is the typical ROI tech companies see with Roleplays?
Tech companies implementing AI simulation training report on average: 30% to 40% reduction in new rep ramp-up time, 20% to 28% uplift in win rates, and 25% reduction in rep turnover in the first year (sources: Gartner, CSO Insights). With an enterprise average ticket of R$ 100K+, you only need to convert 2 to 3 additional deals per quarter to justify the investment.
How does the AI evaluate rep performance accurately?
Roleplays scores each session per criterion from 0 to 100, and every score is backed by a verbatim quote from the transcript as evidence, so the rep sees exactly what earned or lost points. Criteria are weighted, and the report returns strengths, gaps, and recommendations. Evaluation covers specific competencies: quality of discovery questions, depth of pain mapping, value articulation, and effectiveness in objection handling. The criteria framework is locked when the session starts, ensuring stable scoring session after session, and managers can customize criteria and weights per scenario. Every AI call is logged (tokens, cost, latency) for audit.
Does the training work for complex enterprise sales cycles?
Yes, Roleplays is designed for 3 to 12-month enterprise sales cycles with multiple stakeholders. You can create scenario sequences that simulate the full cycle: from initial cold call, through discovery with champion, technical demo with IT team, to final negotiation with procurement and C-level.
How does Roleplays differentiate from traditional LMS or e-learning platforms?
Traditional LMS deliver passive content, with videos and quizzes that generate 5% to 10% knowledge retention. Roleplays is active practice: reps speak, respond to objections, conduct discovery in real time. According to ATD research, experiential learning generates 75% retention versus 10% for passive reading. Beyond that, each session generates immediate and personalized feedback, something impossible with traditional e-learning. For companies with an established corporate university, we are the conversational practice layer on top of the existing LMS, not the replacement.

Ready to transform how your team trains?

For organizations with 50+ employees. Book 45 minutes and we'll think the setup through with you.